Traffic zero to 4K per month

SEO & Content Marketing

Traffic has increased from zero to 4000+ per month

Background

BlueStar Pools & Spa

Blue Star Pools has been a trusted leader in the swimming pool industry, delivering unparalleled expertise and innovation.

Our passion for perfection drives us to continually set new benchmarks, ensuring every pool we create or service is a masterpiece.

At Blue Star Pools, we don’t just build pools; we craft world-class experiences. Their unwavering commitment to quality and customer satisfaction ensures that every project reflects their dedication to excellence.

Goal

Website Design and SEO

Bluestar Pools has been into swimming pool construction for more than a decade, however they reached out to us via Google search in 2014 while they were searching for Digital Marketing Companies in Pune. Their primary objective was to be online and get more leads from google.

Challenges

Initial Stage

One of the main challenges for them was they were doing business but it was majorly referral or via architects. They wanted to expand into digital marketing and evaluate this prospect for themselves.

Solution

Research and Implementation

We worked from scratch on the branding activity and designed their website with a whole new approach considering the SEO aspect.

Onpage SEO

We decided to start with 30 keywords and started our on page activity on the website as per that. Following Google’s guidelines, we created a detailed on page strategy considering site speed and health performance as a primary objective.

Technical SEO

Post the indexing of the website, close monitoring was done by our SEO experts wherein we focussed on tools like Google Search Console, SEMrush etc. to ensure all the errors are resolved on time.

Content Marketing

A detailed strategy was created and implemented for Blue Star Pools to ensure they rank on all the keywords within a stipulated time. Blogs and articles were created and published with all seo hygiene which helped us in many ways.

Results

Deliver on Time

We always believe in delivering results and this project is/was a big win for us as a team. Blue Star Pools is with us since 2014, it has been a decade and its only because of one reason – “We deliver on time”

Currently Bluestar Pools ranks for more than 80 keywords

Their growth has been amazing in the last 10 years and they have diversified into other services as well like FRP/ Readymade swimming pools, Water Parks, Fountains and so on.

Traffic has increased from zero to 4000+ per month